Your whole business,
in one loop.
Engineering for growing businesses · Vietnam
Your whole business,
Fourteen tools,
one person,
every Monday.
Sales in the POS. Orders in each marketplace.
Cash in the bank. Stock in a spreadsheet.
We connect
what you
already run.
One shared record of every order,
unit of stock and payment.
And build
what's still
missing.
Websites, online shops and web apps,
designed and built by one team.
Let's map your loop.
A 60-minute workflow review.
You leave with a first-workflow plan.
The problem
Your business runs on a dozen apps and a hundred spreadsheets.
Sales sit in the POS. Orders sit in each marketplace. Stock sits in a warehouse sheet, and cash sits in the bank and the accounting file.
Every app has its own login and its own export. The full picture exists once a week, after someone rebuilds it by hand. Decisions wait for that person, and each new sales channel adds another login, another reconciliation and another hire.
Today
11 places to checkWhere you sell
ShopeeLazadaTikTok ShopWebsiteZalo
Where sales are rung up
SapoKiotViet
Where money lands
Bank ABank BQuickBooks
Where stock is counted
Stock.xlsx
One person, every Monday, exports each app and copies it into one report by hand.
With ScaledLoop
Same apps · one recordYour apps stay. They plug in.
+ all 11, unchanged
One shared recordEvery order, unit of stock and payment, updated as it happens.
Sales by channel, liveOpen it any time. No export.
Stock alertsBefore a best-seller runs out.
Cash reconciledBank and books matched daily.
The loop
Every order. Every unit of stock. Every payment. Recorded once, seen by every team, and updated the moment it happens.
15working days
From your workflow review to your first workflow live.
3clients at a time
So the same engineers stay with you from review to handover.
60minutes
One workflow review is all it takes to see the plan.
That's where we come in
We're here to turn your apps into one system, and build what's still missing.
Two ways we help. Pick the one that fits, or both.
01 · Forward-deployed engineering
Connect what you already run
For: too many apps, too many spreadsheetsOur engineers sit with your team and join your shops, POS, bank and spreadsheets into one live record. Your team keeps the apps it knows.
See how it works →02 · Product engineeringBuild what you don't have yet
For: a new website, online shop or appBrand websites, online shops and web apps, designed and built by one team, so what you approve is what goes live.
See the work →About · Who we are
An engineering studio that designs and builds websites, web applications and the business systems behind them.
One team covers design, front-end, back-end and data, so what a client approves is what goes live.
01
Business before code
We learn the client's sales, marketing and operations before we design.
02
Working software in weeks
Short delivery cycles with a demo every week, so the client steers early.
03
We stay after launch
Care, monitoring and improvement once the work is live.
01 · Forward-deployed engineering
We start with how the business runs, then write the code.
An engineer joins the client's team for the first weeks. Discovery happens at the desk where the work is done.
Workflow mapping
Every handoff turned into a system design.
Data unification
One record of every customer and enquiry.
Warehouse and BI
Dashboards the team can trust.
AI agents
Routine work automated inside existing tools.
Example
Example
Example
Example
!Stock low: Memory foam pillow, 6 left09:12
✓Order #1042 confirmed with customer09:14
✓14 bank payments matched to invoices09:20
How an engagement runs
- Step 01
Map
Sit with the people doing the work; document each tool, handoff and workaround.
- Step 02
Unify
Connect existing systems so one record of each customer, order and product exists.
- Step 03
Build
A working version on one real workflow, in the team's hands within weeks.
- Step 04
Run
Access control, audit trails and monitoring, then training so the team owns it.
First workflow live15 working days
DeliveryOne workflow at a time
Runs onYour hardware or ours
Selected work · Systems · Direct-to-consumer bedding brand
A nationwide bedding brand: a total digital transformation.
The client sells mattresses and bedding nationwide through its website, showrooms, chat and marketplaces. We built a bespoke warehouse, CRM, ERP and accounting core, then connected the SaaS tools each team relied on. Teams kept the routines they knew.
Every channel reads the same stock, order and customer record. Warehouse, sales and finance work from one system. Existing SaaS tools stay in place, connected through one core.
- Scope
- WMS, CRM, ERP, accounting, omnichannel
- Model
- Forward-deployed team
- Industry
- Direct-to-consumer retail
- Market
- Vietnam
Case study · One data layer for a multi-channel bedding brandSystems delivered
Website, showrooms, chat and marketplaces now read the same stock, order and customer record.
8
working systems handed over in phase one
108 → 25
minutes of bookkeeping a day
~30 h
of finance work saved each month
Sales-to-accounting syncMulti-channel cash reconciliationRecruitment automationExecutive dashboardOperations agentProduct-lookup assistantExecutive assistantMarketing KPI dashboards
Teemay Coffee Roasters · Ho Chi Minh City
Point of sale to the books, automatically.
A specialty roaster since 2015, selling at its cafés, wholesale and online. Each counter sale now posts to accounting and updates online channels, with no re-keying at day's end.
Seudam Group · Koh Kood, Thailand
One back office for an island travel group.
Ferries, beachfront glamping, a café and yacht hire. Bookings, guests and daily operations across every unit run from one web CRM and ERP.
02 · Product engineering
Bring the idea. We design it, build it and ship it.
Our design and our build, from brief to launch. One team holds design and engineering, so what you approve is what goes live.
Selected work · drag or use the arrows · hover for colour
Brand website
Online shop
Online shop · schematic
Web app · schematic
Systems
Automation
A
Brand websites
Bespoke design, film, interactive renders, motion.
B
Online shops
Catalogue, checkout, payments, dealer channels.
C
Web applications
CRM, booking, logistics, internal tools.
D
Care after launch
Hosting support, monitoring, new features.
Selected work · Residential
Landmark towers in New York and Singapore.
Front-end build on all three, as engineering partner to an international design studio.
Manhattan · New York
111 West 57th Street
SHoP Architects tower. A film-led site for full-floor residences.
111w57.com SoHo · New York565 Broome SoHo
Renzo Piano's first New York residences. Residences, views, press, broker enquiry.
565broomesoho.com Orchard · SingaporeThe Marq on Paterson Hill
66 residences by SC Global. English and Chinese, with WeChat and Xiaohongshu.
themarq.com.sgSelected work · What it taught us
Four things every landmark site gets right.
Each one is visible on the three live sites.
01
Film first
The building arrives in motion, before a word of copy.
02
Residences as product
Every home type, plan and view is easy to find and compare.
03
Place and people
Neighbourhood, architect and design team carry the story.
04
Enquiry in the buyer's channel
Buyer and broker forms, phone, WhatsApp or WeChat, in the buyer's language.
Systems · Behind the site
After launch, the site keeps selling.
The team that builds the site connects it to the tools sales already uses.
Where enquiries arrive
Website formsHotline callsZalo and WhatsAppBroker registrationsSales gallery visits
One lead record
Sales CRM
Source and campaign
Follow-up agents
No enquiry is lost between the website, the hotline and the sales gallery.
Clients
Trusted by.
Every client and project below is one we designed or built for. Each links to the live site.
111 West 57th StreetManhattan · New YorkSHoP Architects tower. A film-led site for full-floor residences.111w57.com 
565 Broome SoHoSoHo · New YorkRenzo Piano's first New York residences. Residences, views, press, broker enquiry.565broomesoho.com 
The Marq on Paterson HillOrchard · Singapore66 residences by SC Global. English and Chinese, with WeChat and Xiaohongshu.themarq.com.sg 
ZephyraLuxury travel and private jet charterA quiet, editorial site for a discreet clientele.byzephyra.com 
Oseven PaintWood coatingsOnline shop and dealer channel for a wood-coatings maker.osevenpaint.com - KAP InternationalKAP InternationalImported supplementsOnline shop and campaign flow for an imported supplement brand.kapintl.com
Teemay Coffee RoastersHo Chi Minh CityA specialty roaster since 2015. Each counter sale now posts to accounting and updates online channels.teemaycoffee.com 
Seudam GroupKoh Kood, ThailandOne back office for an island travel group: a web CRM and ERP across ferries, glamping, a café and yacht hire.seudamgo.com
How we work
Three ways to work with us.
Delivery
Every engagement runs in the same rhythm.
- 01
Discovery and audit
- 02
Design, approved before build
- 03
Build with a weekly demo
- 04
Migration, SEO, staging
- 05
Testing and client demo
- 06
Launch, handover, warranty
| Engagement | Fits | How it runs |
|---|---|---|
| Fixed-scope build | Websites, online shops, defined applications | Deliverable, timeline and price agreed before work starts. |
| Care and growth | Anything we have shipped | Hosting support, monitoring, updates and features, monthly. |
| Embedded team | Workflow, data and AI work across your operation | Engineers inside the client's team, planned month by month. |
The timeline · embedded team
From us running it, to you running it.
Working days 1–15
We build it
Workflow review, diagnosis at the desk, data intake. One workflow in production with a measured before and after.
Every week after
We run it together
A weekly correction review with your named owner. A monthly scorecard against the day-one baseline.
When your owner is ready
You run it
Your team operates it. We supervise monthly, keep the connections current and ship platform improvements.
On-premise
A small server in your office on a private network. Your data stays in your building.
Managed
We host it, patch it and monitor it, and you keep full ownership of data and code.
Why ScaledLoop
What you can hold us to.
Speed
A working prototype in weeks.
Your first workflow goes live within 15 working days of the review. After that you get a scorecard every week and a new workflow whenever you are ready for one.
Security
Secure from the first release.
Role-based access and audit trails on every system. OWASP practices in every build. Your data and your code belong to you, and can run on your own hardware.
Fluency
Engineers who read a P&L.
We learn your operations, sales and finance first, and design the system from there. Requirements reach you as working software your team can use.
Focus
Three clients at a time.
Each engagement keeps the same engineers from first review to handover. One condition before we start: a named person on your team owns the system with us.
Next step
A 60-minute workflow review · three steps
Bring one process.
Leave with a plan.
- 15minYou show us
You walk us through the process as it runs today.
- 30minWe map it
We map it together: tools, handoffs, delays.
- 15minYou leave
With the map and a first-workflow plan.